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3 Ranking Factors for SEO Orlando in 2023

Published Jan 12, 2023

SEO Orlando

Many factors will rank you to the top of a google page for a keyword in Orlando. Today we will discuss three technical SEO areas you need to focus on in 2023 if you are an Orlando Company.

  • Site Speed and Performance
  • Website Architecture
  • Monitor and Maintenance

Technical SEO refers to optimizing a website's infrastructure to improve its ranking on search engines. Search engines use complex algorithms to crawl and index websites. If a website's infrastructure is optimized correctly, search engines may need help crawling and indexing the site. This will negatively impact your website's visibility and ranking on search engine results pages (SERP).

Mobile-friendly websites are important because more and more users use mobile devices to access the internet. Mobile devices will only continue to grow as the years pass us. Search engines take this into account when ranking websites. The algorithm will favor mobile-friendly sites. Clean and valid code is also essential because it makes it easier for search engines to crawl and index the site.

Site Speed and performance

Website speed is an essential aspect of user experience and search engine optimization. Most people will wait up to five seconds for a page to load on mobile. A slow-loading website can lead to a high bounce rate and, in turn, cause users to leave the site. Not having your website optimized for speed will affect your conversion rates, making running ads less profitable. Search engines also consider site speed when ranking pages. Having a lightning-fast website will increase your rank higher in search results.

Some of the best practices for improving site speed and reducing bounce rate:

  • Optimizing images and videos
  • Static Site Generation (SSG)
  • Server-side Rendering (SSR)
  • Incremental Static Regeneration (ISR)
  • Using a Content Delivery Network (CDN)
  • Minifying CSS, JavaScript, and HTML

Website Architecture

A website's architecture refers to the overall design and organization of the site. The architecture includes how pages are linked together and how the content is organized. Having a clear website structure is vital for both users and search engines. It allows your users to easily navigate and find the information they are looking for, making it easier for search engines to crawl and index the site. This can lead to better visibility and higher search engine rankings in Orlando.

URLs are an essential aspect of website architecture as they give an idea about the page's content. Use clear, descriptive, and consistent URLs to have a clear URL structure. Also, make sure that your URLs reflect the hierarchy of your website, meaning that the most critical pages are located higher up in the structure. This will allow search engines to quickly understand the organization of your site, which can improve its visibility and ranking.

Additionally, using a flat and simple structure will make it easy to understand, and it will also make it easy for the user to remember the URLs. Lastly, including keywords in URLs can be helpful as they give context to the page and serve as a hint for search engines. Using hyphens as a separator is preferable to overusing underscores.

Monitoring and Maintenance

Monitoring and maintaining a website is crucial for ensuring it remains up-to-date, secure, and performs well. Regular monitoring and maintenance can help identify and address issues that may arise, such as

  • Broken links
  • Security vulnerabilities
  • Performance issues

Monitoring and maintaining a website can keep the website running smoothly and provide a good user experience. Popular tools for monitoring website performance these days are:

  • Google Analytics: Allows you to track website traffic, user behavior, and conversion rates.
  • Google Search Console: Provides information about how your website appears in Google search results
  • SEMrush: Track and improve website ranking, visibility, and performance

Monitoring and maintaining a website with the help of these tools can help identify and resolve issues quickly and effectively and keep the website performance optimal.

Recap of key takeaways

Technical SEO is optimizing a website's infrastructure and backend to improve its visibility and ranking on search engines. It includes all the non-content related website variables affecting how search engines crawl, index, and interpret a website. Throughout this post, we have discussed the importance and best practices of Website Architecture, Site Speed and Performance, and Monitoring and Maintenance. Doing these three SEO tips will help improve your Orlando visibility. If you want additional resources for further learning, try out Google’s Webmaster Guidelines.

We are experts in Orlando SEO and go beyond what this article discusses. With the help of the above resources, you can increase your website's visibility and rank on search engines, which will help you reach a broader audience and get more conversions. By staying informed and following best practices, you can ensure that your website is optimized correctly for search engines and provides a great user experience. If you have any questions, feel free to contact us today.